A must see: Social Media Strategy Framework

I found this via Twitter this morning (thanks to @rossdawson): a graphic representation of a Social Media Strategy Framework from Advanced Human Technologies. As you will see when you click on the link, it divides your strategy into phases, represented in a circular pattern:

  • Learn
  • Prioritize Objectives
  • Establish Governance
  • Define Activities
  • Develop Capabilities
  • Measure and Refine
  • Engage in Conversation
  • Listen
  • I’m relieved that these are basically the same steps I outlined in my book–but of course this is much more elegantly presented!

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